Santa Cruz Bicycles Morzine showroom lays at the heart of European mountain biking and on Morzine's main street - Rue Du Bourg. Not only is the showroom the place to drool over the latest Santa Cruz, Juliana and limited edition Syndicate bikes. It's also the Santa Cruz European headquarters, meaning the place is packed full of the most knowledgable staff this side of California, if you have a question about anything Santa Cruz bicycles, then this is where you can find an answer.
The Santa Cruz showroom plays host to many community events, movie premiers & much more. The Spirit of Santa Cruz becomes apparent as soon as you walk through the door and are met by many smiling faces, this is more than a place to showcase the Worlds finest mountain bikes, this is a place for community, good times and the love of mountain biking.