Fine bicycles & community

Santa Cruz Bicycles Morzine

Santa Cruz Bicycles are without doubt the best in the buisness, from revolutionising mountain biking 20+ years ago to the greatest race team of all time. Moving their European headquarters to Morzine has lots of benefits.


Santa Cruz have chosen Morzine as their European headquarters and have a beautiful showroom in the centre of town. Located halfway down Morzine's main straight, Rue du Bourg. The Santa Cruz Showroom Morzine has all the current range of Santa Cruz and Juliana bikes on display as well for you to check out and ask every question imaginable to their super knowledgable staff. Alongside the current range of fine bicycles, they also have some epic race winning bikes from years gone by such as Greg Minaars World Cup winning vessel.

Not only is the showroom the place to drool over the latest Santa Cruz, Juliana and limited edition Syndicate bikes. Being Santa Cruz’s European headquarters, the place is packed full of the most knowledgeable staff this side of California, if you have a question about anything Santa Cruz bicycles, then this is where you’ll find an answer.

party at santa cruz showrrom in morzineloris vergiers santa cruz v10 in santa cruz showroom in morzine

The Santa Cruz showroom is a chameleon of a space and is hosting constant events, workshops, yoga sessions, movie screenings, after parties and
everything in-between.  Next time your passing by, swing in and chat to the friendly staff, or hit the link below to find out whats going on.